With the upcoming realease of Lightroom 6, I was tasekd with designing a catelog of feature visuals. Getting to know the product is always a rewarding experience, especially with such and incredible tool. After taking a test drive I went to the drawing board, with the intention of showcasing the photography with a gentle reference to UI when needed. The idea was to represent each feature, with as little added as possibile, maintaing simplicity while still communicating capability.

The objective here was to create interactive mobile ad concepts for the upcoming holiday season. My initial game concept utilizing Microsoft's accent-color pallete and geometric logo was a 4/4 grid memory game, that would resolve to the offer once a user matched two like squares. The concept was later refined down to a 3/3 grid. I also introduced a slots version that would spin ans automatically win, also to resolve with an offer. A simple approach to mobile engagment.

A food and beverage program a step above the rest, this restaurant group is well known for its promotional prowess. With multiple large scale events hosted each year they need creative, engageing, hip, and ubercustomized visual collateral. Each event - a new challenge, a new theme and a fresh look required. The establised flyer template was thrown out the window, and this is what we came up with. Cheers!

The brief requesed a series of html email template designs that could be leveraged along multple touch points. My approach was to put forth a clean, stripped down, light weight HTML/CSS friendly content focused experience. In some instances I leveraged the app's UI in others an abstract representation, in all cases staying true to the essence of the products approachable nature.

Two former food and beverage pros came to me with the idea of a brazilian beach acai-bowl cafe concept. Their desire was was a beachy oeganic look and feel. I put together a deck of logo concepts that were rustic, homegrown, yet chic and organized. I also deliverad a branding package, including a stripped down style guide including font specifications and accent colors. This kind of work is often a refreshing reprieve from the day to day, plus I was looking forward to helping a new business get off the ground.

The goal was to introduce a partnernship benefit to the Adobe Creative Cloud experience. Aside from the users visual experience on the main site, an additional CC desktop app component was considered. Part of the sturggle was to determine if we would rely on partners creative resourse to represent themselves, or provided internal creative resources. After providing multiple design approached the solution was to create a standarized grid of logos to represent each product offer.